Level6: Page Optimizer

Why Page Optimizer

Web users are more interactive and faster. Web users in average wait 8-10 seconds for a page to load and most of them will leave if the page does not load in 8-10 seconds.

Artistic website or website with specific purpose may have flash intro that takes longer to load or more images and graphic. In general, we suggest having a fast website with fast webpages.

It is the website owner or administrator to make a choice about speed or flashy, lot images and slower webpages.

To find out is your website is fat enough for your audience you need to have traffic analytic monitoring in your website like Urchin or Google Analytics.

Traffic with higher bounce rate represent less quality traffic, design and navigation issue or page speed.

We suggest to speed up your pages as fast is possible if your audiences have the speed issue and if they do not, still it is base on good practices to speed up your webpages.
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Level 5: Good, Bad & Ugly

What are Good, Bad & Ugly?

In this chapter, we describe the good things for having them to improve your website ranking in SERP.

We describe some bad things to avoid them. In addition, the ugly things, which may cause you serious trouble or even ban to being in the search engine result page.

Good: sitemap.html

We suggest having sitemap page for your visitors and putting a link to your sitemap page in bottom of the all pages. By doing so your visitors can refer to it and find what they are looking for it.

Sitemap page for your visitors is different from sitemap.xml that is for search engine usage and help search engine know about your website. Sitemap sample

We suggest having sitemap.xml for crawler and searching engine bots, in addition, having a document sitemap for your users like HTML.

Sitemap

Sitemap is a list of pages of a web site accessible to crawlers or users.

It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
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Level 4: Usability

Why Usability

Search optimization drive traffic to your site but you need to convert this traffic to your business goals and increase your customer satisfaction or simply be usable for them.

Usability Segments

Your most important page is your homepage. You need to make your choice what do you want to say in your homepage. You need to know what to say, how to say it with how much detail in your homepage.

In addition, you must have proper navigation and link to the other segment of your website in your home page.
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Level 3: Evaluation

Why Evaluation

Evaluation process defines the status of the web site. Evaluation result may show some major concern like web host quality.

SEO evaluation gives you an overview about your web site search engine visibility and your web site ranking listed as below steps:

  • PageRank
  • Alexa Rank
  • DMOZ Listing
  • Site Age
  • Domain Expiration Date
  • Web Host Quality & Uptime
  • Freshness of Page
  • Broken Link Analysis
  • Single Pixel Link
  • Others

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Level 2: Page & Keywords

Why Page & Keyword Optimization

People type keywords in search engines or simply they Google it.

People start their search by type the search term in search engine. You need to target your audience by having great ranking for their search terms. They search by keyword so you need to optimize your content for related keyword by having good rank for those keywords. Keyword analysis gives you an overview about keywords you are using in your web page.

People doing the search by entering search term or keywords in search engines like Google, Yahoo, Bing, Ask and so on so you need to optimize your web site and web pages for relevant keywords.

Structural optimize web site will rank for all keywords in their home page but here is the question, what is their rank? Before any action, you need to analyze it first.

Analysis your webpage by free SEO Tools

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Optimization Service

Why Optimization

Optimization means:

  • Drive more traffic to your website.
  • Convert more visits to your business goals.
  • Have better ranking in search results.

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Level 1: Visible and Friendly

Web Site Structure Optimization

You need to have search engine friendly website also you need to submit your brand new web site to major search engines like Google, Yahoo, and Bing. At this level, we evaluate and optimize your web site for below 10 steps:

  1. 200 OK
  2. Canonical Check
  3. Create robots.txt file
  4. Create your xml Sitemap
  5. Submit your web site to Google
  6. Submit your web site to Yahoo
  7. Submit your web site to Bing
  8. One Back link Rule
  9. Create sitemap.html
  10. Site map in robots.txt

Analysis your website by free SEO Tools

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Ranking in Search

There are two source of search, which may drive traffic two your site by search engine, traffic from direct search and traffic of indirect search. Better ranking drive more traffic caused by more presence.

Referral and direct traffic to your site are other sources of traffic also your blog traffic categorize as referral traffic but your blog may have traffic from search engine so indirectly drive traffic to your site.

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Ranking Challenges

Ranking is most challenging part of the optimization process or specifically any Search Engine Optimization project. There are many ranking factors and they covers different aspects

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Optimization Challenges

It will be more competitive, tougher and more expensive day after day be visible in the Internet or in the search result. We have our businesses, we need audience, client, and opportunities, and for all of them we need be visible for them as the first step of running a successful business but how. Short answer is optimization but again why do we need it.

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